How the campaigns are set up
WHO SEES THEM
Melbourne and a 25-mile radius, ages 25 to 65. Seeded with first home buyer and property investor interests.
THE LEAD FORM
One question, “Which best describes you?”: first home buyer, investor or owner-occupier. Then name, email and a phone number verified by SMS.
THE OFFER
Apartments from $350K, 600 m to Footscray Station, 10 minutes by train to Southern Cross. Prices from the developer’s list of 29 October.
Video ads
8 cuts from the showroom tour, 15 to 25 seconds, captions burned in. Tap to play.
From $350K
Footscray apartments · from $350K · 600 m to the station
Cheaper than second-hand
First home buyers: brand new from $350K
7% yield
Investors: rental yield up to ~7%* · vacancy under 2%
600 m to the station
10 min by train to Southern Cross · from $350K
Who rents here
Median age 33 · vacancy under 2% · rents up 5–6% a year
The hook
Footscray’s new tower · apartments from $350K
Finishes
Stone benchtops · gas cooktop · brand new from $350K
Amenities
Golf sim · gym · private cinema · from $350K
Image ads
9 designs. Stories and Reels use the tall version; the feed uses 4:5. Tap to enlarge.
Price hero
Apartments from $350K
Train
City access, suburb prices
River
Live by the river from $350K
Investor
Rental yield up to ~7%*
First home
Brand new for less than second-hand
Amenities
Resort amenities from $350K
First home kitchen
Your first home from $350K
Two bed
2-bed, 2-bath from $480K
Investment
Where rents rose 5–6% a year