Confidential · Prepared for MAB
Solomon Bloom × The Gasworks
A Sales & Distribution Partnership Proposal
Adelaide · Interstate · International · Channel Distribution · One Accountable Partner
The proposition in 30 seconds
One appointment. Multiple markets. Measurable performance.
Solomon Bloom is proposing to take responsibility for a defined component of The Gasworks sales and distribution program — not simply receive stock as another channel agent.
What We Deliver at Gasworks
Six Services.One Sold-Out Project.
Market Analysis
Buyer demand and pricing benchmarks for the Gasworks precinct, mapped before a single release.
Pricing & Release Strategy
Staged releases and engineered price rises that keep momentum and scarcity working for you.
Product & Design Input
Early input on layouts and product mix, refined against what our buyers actually purchase.
Campaign Delivery
In-house creative, paid social, EDM and WhatsApp campaigns built and run by our own team.
International Buyers
Direct access to our qualified investor base across Singapore, Indonesia and Southeast Asia.
Through to Settlement
Buyer nurturing, FIRB and contract administration, all the way to settled stock.
Concept
We join early — product mix and layouts shaped by real buyer demand.
Position
Pricing, release staging and positioning engineered for momentum.
Launch
Multi-channel campaigns across Australia and our SE Asia network.
Settle
Nurturing and contract administration through to 100% settlement.
The Mark of Serious Property
Solomon Bloom × The Gasworks
Behind the EmblemAn Empire of Buyers
Every Gasworks release reaches thousands of qualified buyers across three continents.
We know MAB — from NewQuay to The Gasworks
We're not learning your business.
We've studied it.
MAB built its reputation transforming Melbourne's Docklands into NewQuay — one of Australia's longest-running, most successful residential masterplans. We understand that history, and we understand what The Gasworks is meant to become.
A 25+ year waterfront masterplan
NewQuay is MAB's flagship Docklands precinct — a waterfront neighbourhood MAB has been planning, building and selling since the early 2000s, stage by stage, cycle after cycle.
Staged apartment releases, sold through channels
The Quays, Aqui Promenade, Banksia, Escala — successive NewQuay towers sold off-the-plan into local, interstate and Asian buyer markets. The exact distribution model we are proposing for The Gasworks.
Precinct-making, not lot-selling
Marinas, promenade retail, parks and community infrastructure delivered alongside the towers — the same place-first playbook MAB is now applying at The Gasworks.
The Gasworks is the Adelaide expression
5.81 ha, 800+ homes, 25%+ open space, 6-Star Green Star — Bowden is to Adelaide what Docklands was to Melbourne: a city-fringe renewal precinct with a long MAB horizon.
A partner who understands how MAB builds precincts — and sells them stage by stage — starts on day one, not month three.
The Gasworks by the numbers
5.81 ha
Site
2.7 km
Adelaide CBD
800+
New homes
~2,000
Future residents
25%+
Public / open space
15% min
Affordable housing
6-Star Green Star
Sustainability
100% renewable
Residential power
2021–2035
Project timeline
This is not a building launch. It is a decade-long demand-generation exercise.
Sources: Renewal SA (5.81 ha, 2.7 km from the CBD, 800+ homes, minimum 15% affordable); MAB and the official Gasworks site (25%+ open space, 6-Star Green Star Community target, renewable-energy positioning).
Why the local market fits the product
The immediate market has already adopted this housing format.
Bowden — 2021 Census
32
Median age
vs 41 across SA (ABS 2021 Census)
46.1%
Aged 20–34
ABS 2021 age bands: 13.9% + 18.3% + 13.9%
62.3%
Apartments
of occupied dwellings (ABS 2021)
57.5%
Rented
of occupied dwellings (ABS 2021)
45.3%
Lone-person households
vs 28.5% across SA (ABS 2021)
84.8% of Bowden's occupied dwellings are either apartments or attached / townhouse housing (ABS 2021 Census).
Brompton — 2021 Census
36
Median age
52.6%
Rented dwellings
35.1%
Lone-person households
The local opportunity is not simply finding investors. It is converting an unusually large renter population into purchasers.
Anchor campaign
"You already live here. Now own here."
Adelaide project sales experience
Proven at Victoria Tower. Proven at ARC Bowden.
Victoria Tower Adelaide
289 apartments at 32–38 Grote Street, Adelaide. Publicly reported as a major Adelaide high-rise with more than 90% of residences sold.
Solomon Bloom team experience*
≈200 of the 289 apartments*
Sold by members of our current team — the majority of the building.
* Sales attribution supplied by Solomon Bloom. Supporting transaction evidence available to MAB on request.
ARC Bowden
145 apartments, Park Terrace, Bowden.
Solomon Bloom internal result*
10% of the project sold*
Sales into the Bowden market itself — the same buyer pool The Gasworks will draw from.
* Solomon Bloom internal sales figure; evidence to be provided before external publication.
Those sales were achieved despite Solomon Bloom not having the unrestricted advertising and live-stock visibility we are seeking for The Gasworks.
The database we bring on day one
16,000+ buyers and leads.
Growing by 50–100 every week.
Years of selling major Adelaide apartment projects have left us with something no new campaign can buy: a qualified database of buyers and leads built through those sales programmes — ready to be re-activated the moment we take on a new Adelaide project.
16,000+
Buyers & leads on database
Built through our team's Adelaide and national off-the-plan sales programmes*
50–100
New leads every week
Actively generated right now through our digital and social media marketing
Day 1
Available to The Gasworks
Re-activated for Bowden the moment the pilot begins
And this isn't a static list. Our always-on digital marketing engine — social media campaigns targeting the Adelaide market and branding off-the-plan apartment stock — keeps feeding it, week after week, whether or not a campaign is live.
Most agencies start a project by buying an audience. We start The Gasworks with one — and keep growing it every week.
* Database and lead-generation figures supplied by Solomon Bloom; supporting evidence available to MAB on request.
The distribution engine
One appointment. One project. Central distribution.
MAB appoints one accountable partner; we run the channel. Our distribution portal displays live availability, pricing and approved project documentation to every activated agent — nationally and internationally — so stock is presented consistently and every enquiry is registered back to one place.
~3,000
Channel-agent network access*
* Solomon Bloom-supplied figure — network access, not verified active agents.
Proposed first-30-day targets
250+
Agents activated / onboarded
2
Dedicated project webinars
50+
Qualified channel buyer introductions by Day 60
Weekly
Availability and campaign updates
These are proposed KPIs, not historical claims.
ProjectEdge — our channel sales operating system
Email is a black hole.
Your channel deserves a system.
A channel manager can email project information to hundreds of agents — and then can't answer the questions that matter:
How ProjectEdge runs the channel
Listing platforms help agents find developments. ProjectEdge helps developers manage the agents selling them.
You bring your channels. We bring ours.
ProjectEdge manages both.
ProjectEdge — what MAB sees and gets
A live view of what your channel network is actually doing.
Agent network
- ·Active agents & agencies
- ·Market / location
- ·Project access
- ·Last activity & engagement
Marketing activity
- ·Who received what, when
- ·Campaigns sent & volume
- ·Assets & projects used
- ·Inactive agents flagged
Stock control
- ·Available / held / reserved
- ·Sold / released / withdrawn
- ·Price changes
- ·Live availability feed
Performance
- ·Enquiries & reservations
- ·Contracts & settlements
- ·Sales by agency & salesperson
- ·Sales by market / country
Agents market more, because we remove the work
Agents take MAB-approved Gasworks content and issue it under their own branding — logo, contact details, CTA — while MAB retains control of the underlying project information and pricing.
The managed channel service
We don't hand MAB software and walk away. We become your external channel management team:
- —Onboard & maintain every agent
- —Distribute approved project information
- —Release stock & price updates
- —Provide ready-made marketing collateral
- —Monitor activity & follow up inactive agents
- —Identify high performers
- —Help agents launch campaigns
- —Track enquiries through to sales
- —Report to MAB weekly
API access & CRM integration
ProjectEdge offers API access, so it doesn't have to sit beside your existing systems — it can plug into them. If MAB runs Salesforce (or any other CRM or in-house software), stock, pricing, agent activity and leads can flow straight through: releases and price changes pushed out from your source of truth, and channel enquiries written back into your pipeline. No double entry, no exported spreadsheets, one set of numbers.
Every notification — new release, price change, stock sold, incentive update — is tracked: who was notified, when, whether they opened it, and whether they went on to market it. MAB retains complete visibility; we operate the channel.
projectedge.com.au — live today
Not a concept deck.
A platform already running.
ProjectEdge is live at projectedge.com.au, carrying developer stock across Melbourne, Sydney, Brisbane and Adelaide on one live list. The Gasworks and Circa would be published into a system that agents already log into.
21
Projects live
153
Units available now
15
Markets reached
20k
Accredited agents
Every project. One live stock list.
New build and off the plan across Melbourne, Sydney, Brisbane and Adelaide — with live availability and live pricing, not a brochure from March.
Live stock map
Every project we carry on one map, filterable by state, product type, beds, parking, price band and distance to the CBD. Agents find your stock instead of asking for it.
Publish once, reach the channel by lunchtime
One release goes to every accredited agent selling Australian stock — onshore and offshore — the same day it goes live.
One upload. Two gates. Both yours.
You approve every agent before they see a price or a commission, and you approve the material they use. Distribution at scale without losing control of the brand.
Fifteen markets, one publish
Publish once. Every accredited agent in the network sees it the same day — and MAB approves every one of them before they see a price or a commission.
* Platform figures as displayed on projectedge.com.au at the time of writing; live counts move as stock is released and sold.
And Docklands — Circa NewQuay
Your newest NewQuay release.
We would like to sell it too.
Circa is the first building in MAB's new Quay Park precinct at 473 Docklands Drive — 209 residences launched in October 2025, designed with Freadman White, wrapped in arched facades and opening onto 3,000m² of brand-new parkland. It is the natural companion appointment to The Gasworks: the same distribution engine, two precincts, two states.
473 Docklands Drive
Address
October 2025
Launch
209
Total residences
$595k – $2.64m
Price range
Freadman White
Architect
3,000m² new parkland
Quay Park
What is on offer
Why we can move it
A four-market story, not one
Apartments for young professionals, terraces and townhouses for families, SOHOs for owner-operators. Four distinct buyer narratives across one address — exactly the segmentation our direct campaigns and channel collateral are built around.
Stamp duty concessions are a live hook
Significant off-the-plan stamp duty concessions apply. That is the single strongest paid-media and Singapore-seminar hook in the Victorian market right now, and it has a shelf life.
Docklands needs a repositioning voice
Circa is the first building in a brand-new parkland precinct with a $17b developer behind it. The product answers the old Docklands objections — parkland, school, promenade, retail. That story needs telling market by market, not left in a brochure.
Priced for our offshore base
From $595k to $2.64m spans our Singapore first-home and investor budget bands and our interstate family buyers — one project our whole database can be worked against.
Give us a defined tranche of Circa on the same 90-day terms as The Gasworks: Melbourne, interstate, Singapore and the managed channel network, all reporting into one dashboard.
* Circa NewQuay details from MAB's public project material and the realestate.com.au project profile, August 2026. Pricing and availability subject to change.
Singapore is a separate market, not an afterthought
An Adelaide campaign translated into another language is not an international strategy.
Australian side
- Product
- Pricing
- Contracts
- FIRB pathway
- Developer communication
- Settlement
International side
- Buyer acquisition
- Education
- Seminars
- Digital advertising
- Investor communication
- Ongoing buyer support
Solomon Bloom's proposition is not simply access to Singapore. It is the ability to position Australian residential property specifically for Singapore-based purchasers while retaining Australian project-sales capability on the ground.
Campaign assets are purpose-built for Singapore rather than reusing Adelaide creative.
Proposed 90-day exclusive pilot
90 DAYS
Proposed mandate
An exclusive Solomon Bloom sales / distribution appointment covering either:
Final scope depends on MAB's existing appointments and apartment release structure.
MAB provides
- Approved advertising rights
- Live price and availability feed
- Approved high-resolution assets
- Defined stock allocation
- Lead-registration protection
- Project training / information
- Authority to distribute through approved channels
Solomon Bloom provides
- Campaign strategy
- Paid buyer acquisition (funded by us)
- Central channel distribution
- Channel-agent onboarding
- Singapore campaign
- Buyer qualification
- Lead management
- Weekly reporting
- EOI / contract progression
Put a number against the promise
Base 90-day performance model
Direct buyer engine
4,000
Consumer enquiries
1,600
Qualified buyers
650
Presentations / appointments
180
EOIs / reservations
65
CONTRACTS
Channel engine
250+
Agents activated
400
Qualified buyer introductions
180
Buyer presentations
80
EOIs
35
CONTRACTS
Base target
100 CONTRACTS
Of a ~550-apartment release — with 150 the stretch case.
Performance scenarios
GSV illustration · 100 sales
Illustrations only until MAB confirms product and pricing.
The buyer campaigns
Six buyer engines. Six purpose-built campaigns.
01
Renter → Owner
Bowden / Brompton renters. "You already chose the neighbourhood. Now own your place in it." Backed by 57.5% Bowden and 52.6% Brompton renter shares (ABS 2021).
02
Young Professional
Apartment lifestyle, CBD proximity, hospitality, community and the public realm.
03
First-Home Buyer
Deposit education, finance pathways and eligible incentives.
04
International
Australian property education, new-build positioning and offshore buyer support across our international markets.
05
Interstate
Relative Adelaide pricing, city-fringe lifestyle and a masterplanned community proposition.
06
Channel Buyer
Buyers introduced through external licensed sales partners.
Coposit — matched to the market we've identified
The market is renters. Coposit is how they become owners.
The data on the preceding pages identifies the buyer: young, local, renting, largely lone-person households in Bowden and Brompton. They want the neighbourhood — the deposit is the barrier.
Coposit publicly markets a structure under which eligible participating projects can be secured with an initial $10,000 deposit, with remaining deposit contributions paid progressively — converting exactly that renter cohort into contracts.
Subject to developer eligibility and commercial agreement, Solomon Bloom proposes exploring Coposit or equivalent structured deposit pathways for suitable stock to reduce the deposit barrier for eligible owner-occupier and first-home-buyer segments.
Coposit is presented here as a proposed mechanism only. It is currently applicable to Melbourne projects — including Circa NewQuay — and is not available at The Gasworks today.
Accountability
A weekly dashboard makes exclusivity safe for MAB.
Advertising
- · Spend
- · Impressions
- · Enquiries
- · Cost per enquiry
Sales
- · Qualified leads
- · Appointments
- · EOIs
- · Contracts
- · Fallovers
Channels
- · Agents onboarded
- · Agents engaged
- · Buyer introductions
- · Channel sales
Markets
- · Adelaide
- · Interstate
- · Singapore
- · Other approved offshore
Stock
- · Enquiry by apartment type
- · Pricing objections
- · Demand concentration
- · Repositioning needs
Performance mechanism
Then
Subject to agreed pricing, release size and campaign conditions.
90 DAYS.
We are not asking for money. We are asking for the rights.
Measure us on
No marketing contribution required. We fund the campaign.
If we perform, expand the relationship. If we don't, MAB retains complete flexibility.
Don't appoint us because we're the biggest agency.
Appoint us because we're prepared to be measured.
The proposal, answered
Everything MAB needs, on the record.
Why Solomon Bloom
One accountable partner across Adelaide, interstate, Singapore, direct acquisition and external channel distribution.
Adelaide track record
Members of our current team sold approximately 200 of the 289 apartments at Victoria Tower Adelaide, plus 10% of ARC Bowden. Evidence available on request.
Buyer reach
Our own verified active buyer base plus access to a channel network of approximately 3,000 agents (Solomon Bloom-supplied figure).
Where we sell
Adelaide, interstate Australia, Singapore and approved external-agent channels.
Who funds the marketing
Open to discussion. We are prepared to fund the campaign and carry the acquisition cost ourselves — and if MAB would prefer a shared or co-funded structure, we're happy to work that out together. The starting point is rights, not budget.
Brand control
MAB-approved material, central stock feed, controlled agent access, lead registration and weekly reporting.
What we are asking for
A 90-day exclusive appointment over a defined release, stock tranche or distribution market, with the rights to advertise and distribute. Rights, not budget.
How much we can sell
Base plan: 100 contracts; strong result 100–150; stretch 150+ of the release, subject to final product and pricing.
Sources: Renewal SA · MAB · The Gasworks Brompton · ABS 2021 Census (Bowden SAL40146, Brompton SAL40165) · Auta Group / Victoria Tower Adelaide · SA Department for Housing and Urban Development · Coposit. Figures marked * are Solomon Bloom-supplied and subject to evidence. Confidential — prepared for MAB only.